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The Promo Playbook by Cubic Promote
The Promo Playbook by https://www.cubicpromote.com.au Here we discuss promotional products, AI, marketing, Custom uniforms and business-related topics. Tune in if you want to learn, grow, market, promote or manage!
The Promo Playbook by Cubic Promote
Latest Episodes
Winning Tenders in the Age of AI
Charles has spent years on both sides of big contracts and tenders, and he opens with blunt advice: if you’re selling something close to a commodity and you have no relationship with the organisation issuing the tender, don’t bother. Then he im...
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From Cold Calling to Scale: Price, Value and the Race to the Bottom
Charles started Cubic Promote making one phone call at a time, selling pens. In this episode he walks Nathan through the stages that took the business from there to where it is now, and the idea that changed everything: a captive audience, wher...
What Actually Makes Someone Good at Marketing in 2026
Charles Liu and Nathan open the conversation with the question every business owner is quietly asking: with new AI tools landing every week, what separates a marketer who performs from one who just keeps busy? Charles explains why h...
Ooshies, Licensing Fees and Why Your Logo Should Be Smaller | The Promo Playbook
Woolworths credited Ooshies with adding up to two percentage points to sales growth, on a $69 billion business with 1,800 stores. Charles breaks down what those little collectables actually cost to make (about 20-25c each) and why the licensing...
What Separates a Great Salesperson | The Promo Playbook
Nathan asks the question every business owner wants answered: what actually separates a great salesperson from a mediocre one? Charles gives his top three. being unafraid to ask for the sale, asking the right questions, and knowing when to zip ...
