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The Promo Playbook by Cubic Promote
The Promo Playbook by https://www.cubicpromote.com.au Here we discuss promotional products, AI, marketing, Custom uniforms and business-related topics. Tune in if you want to learn, grow, market, promote or manage!
The Promo Playbook by Cubic Promote
Latest Episodes
From Cold Calling to Scale: Price, Value and the Race to the Bottom
Charles started Cubic Promote making one phone call at a time, selling pens. In this episode he walks Nathan through the stages that took the business from there to where it is now, and the idea that changed everything: a captive audience, wher...
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What Actually Makes Someone Good at Marketing in 2026
Charles Liu and Nathan open the conversation with the question every business owner is quietly asking: with new AI tools landing every week, what separates a marketer who performs from one who just keeps busy? Charles explains why h...
Ooshies, Licensing Fees and Why Your Logo Should Be Smaller | The Promo Playbook
Woolworths credited Ooshies with adding up to two percentage points to sales growth, on a $69 billion business with 1,800 stores. Charles breaks down what those little collectables actually cost to make (about 20-25c each) and why the licensing...
What Separates a Great Salesperson | The Promo Playbook
Nathan asks the question every business owner wants answered: what actually separates a great salesperson from a mediocre one? Charles gives his top three. being unafraid to ask for the sale, asking the right questions, and knowing when to zip ...
Australia's $19.8B Ad Boom, Why Offline Marketing Is Growing Just as Fast | The Promo Playbook
Australian advertising just hit records on both sides: internet advertising reached $19.8 billion in FY2026, the strongest growth in four years (IAB Australia), while out-of-home advertising climbed 6.51% year on year (Outdoor Media Association...
