The Promo Playbook by Cubic Promote
Welcome to The Promo Playbook, your backstage pass to the world of promotional marketing. Brought to you by Cubic Promote (https://www.cubicpromote.com.au/) Australia’s award-winning supplier of branded merchandise, this podcast is your go-to guide for making marketing and promo products work harder for your business. In each episode, we unpack real campaigns, talk to industry insiders, and share practical strategies to help you boost brand visibility, engage customers, and stand out. From trade shows to onboarding kits, we cover it all — with no fluff, just real insights that convert.
Podcasting since 2025 • 26 episodes
The Promo Playbook by Cubic Promote
Latest Episodes
Lets talk about marketing - "Our Own"
Most brands chase tactics; we chased presence and everything changed. Charles and Jasmine break down how #CubicPromote moved from scattered campaigns to an integrated, omnipresent marketing system that earns 15–24 meaningful touchpoints across ...
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9:49
How Many Times Does Someone Need to See a Brand Before They Buy?
Ever wondered why it takes so many brand moments before a shopper finally buys? In b2c retail seven touchpoints used to be enough and now 20 to 40 is the norm. With Wendy and Catherine, we compare old assumptions to current behavior, tracing ho...
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14:33
Inside the Promo World What We Love, What We Remember, and the Clients Who Make It Easy
Ever wondered what it actually takes to turn a scrappy merch idea into something people love to wear, keep, and show off? We open the studio doors and walk through the messy, creative, deeply satisfying process behind memorable promotional prod...
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7:37
We Asked Our Crew Which Corporate Gifts They’d Choose And Why
We survey our team to learn which corporate gifts they’d actually choose, what they’d regift, and which trends are surging as offices head into the holidays. The result is a practical guide to shareable treats, quality tech, and summer-ready pi...
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8:20
What’s Next in Australia’s Promotional Products Industry with APPA’s Ciara Brennan
Special Guest: Ciara Brennan (Sustainability Manager: APPA: Australian Promotional Products Association)Host: Charles Liu (Owner: Cubic Promote)Want proof that greener promo isn’t just possible but profitable? We sit down with sus...
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25:11
