The Promo Playbook by Cubic Promote
Welcome to The Promo Playbook, your backstage pass to the world of promotional marketing. Brought to you by Cubic Promote (https://www.cubicpromote.com.au/) Australia’s award-winning supplier of branded merchandise, this podcast is your go-to guide for making marketing and promo products work harder for your business. In each episode, we unpack real campaigns, talk to industry insiders, and share practical strategies to help you boost brand visibility, engage customers, and stand out. From trade shows to onboarding kits, we cover it all — with no fluff, just real insights that convert.
Episodes
15 episodes
Babylon Security How to build Brand & Trust in a Murky Industry
Rick from Babylon Securities shares how he's transforming the physical security industry through professionalism, transparency and a community-focused approach. We explore how a medical science graduate created a thriving security business that...
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Season 1
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Episode 14
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9:38
What Makes Charm Your Most Powerful Business Tool?
Mary Aguirre shares her insights on building meaningful client relationships through empathy, deep listening, and authentic interactions. We explore how understanding clients' deeper needs creates strong connections that transform hesitant pros...
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Season 1
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Episode 13
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5:55
When the Client Needs 10,000 Items Tomorrow, This is What Happens
Wendy Lee shares her journey from junior account manager to general manager and co-owner of Cubic Promote, revealing what it's really like to run a promotional products company in Sydney Australia.• Wendy's approach to daily operations:...
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Season 4
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Episode 12
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11:23
Trademarks: Protecting Your Brand's Unique Identity
This is a conversation about Intellectual Property. It is neither specific nor general legal advice. Werrdan Khoury, Principal Solicitor at Daniel Jude Lawyers, breaks down the fundamentals of intellectual property protection and explains why y...
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Season 1
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Episode 11
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15:42
Logo Love & Light Sticks: What Actually Impresses Young Consumers
We talk with Edward, a 14-year-old from Sydney, to get authentic insights into what makes brands appealing to young Australian consumers and how promotional products influence their perceptions of companies.• Nike, Adidas, McDonald's, I...
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Season 1
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Episode 12
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10:14
Marketing Stunts That Made Headlines
Ever wondered how some brands capture massive attention without spending a fortune? In this episode of the Promo Playbook, host Charles welcomes guest Anil, a veteran entrepreneur from the early dot-com days who brings rich experience from mult...
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Season 1
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Episode 10
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8:58
We Talk Merch & Marketing: Insights from Nathan at Realtime Results
We Talk Merch & Marketing – Featuring Nathan from Realtime ResultsIn this episode, we chat with Nathan from Realtime Results to uncover how physical/branded merchandise continues to play a powerful role in today’s marketing ...
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Season 1
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Episode 9
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13:22
From Rolls Royce to Supreme We Talk Custom Luxury Merchandise
Today we chat on the crazy world of Ultra Luxury Custom Merchandise. Explore the world of luxury custom merchandise and how it can transform your brand. In this episode, we dive deep into the art of creating high-end, bespoke promotional items ...
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Season 1
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Episode 8
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11:20
How Concert Merchandise Drives Revenue for Businesses | Cubic Promote
In this episode of the Cubic Promote podcast, we dive deep into the world of concert merchandise and uncover how it’s revolutionising the way businesses and artists connect with their audiences. Hosted by Cubic Promote’s Creative Director, Kath...
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Season 1
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Episode 7
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9:42
Why Steph Curry’s Golden State Custom Printed Jersey Costs $180 in Australia
Ever wondered why a Steph Curry Golden State Warriors jersey costs $180 in Australia? In this video, we break down the hidden costs behind fan merchandise, from manufacturing to licensing and retail markups. Get the inside scoop on what makes t...
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7:30
The Merch We’d Make If There Were No Rules
What happens when there are no rules? In this episode of the Promo Playbook, the Cubic Promote team goes wild and imagines the most unforgettable, outlandish promotional products ever — from Jets to Hoverboards. If you’ve ever wondered how ...
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Season 1
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Episode 4
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9:17
How to Sync Online Ads with Real-World Brand Touchpoints
In this episode of The Promo Playbook by Cubic Promote, we unpack how Australian brands are winning by combining digital campaigns, promotional merchandise, print, and outdoor media into one unified strategy. With digital fatigue on th...
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4:32
Eco-Friendly Products: 60% of customers Remember Sustainable Companies.
Is your small, medium or large business spending money on making itself memorable? Well considering that 60% of customers remember companies that ar sustainable, marketing and appealing to this 60% has never been easier. This week, we look into...
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Season 1
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Episode 3
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11:09
Fundraising Products That Boost Donations
In this episode of The Promo Playbook, we explore the powerful intersection of branding, fundraising, and purpose-driven marketing—all through the lens of custom promotional merchandise.Are you just giving away promo items, or cou...
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Season 1
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Episode 2
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16:02
Episode 1: What Are Promotional Products & Why They Still Work?
Promotional products are more than just pens and tote bags — they’re one of the most powerful, low-cost marketing tools available to businesses today. In this debut episode of The Promo Playbook by Cubic Promote, we explore what...
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Season 1
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Episode 1
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13:42
