The Promo Playbook by Cubic Promote
Welcome to The Promo Playbook, your backstage pass to the world of promotional marketing. Brought to you by Cubic Promote (https://www.cubicpromote.com.au/) Australia’s award-winning supplier of branded merchandise, this podcast is your go-to guide for making marketing and promo products work harder for your business. In each episode, we unpack real campaigns, talk to industry insiders, and share practical strategies to help you boost brand visibility, engage customers, and stand out. From trade shows to onboarding kits, we cover it all — with no fluff, just real insights that convert.
Episodes
26 episodes
Lets talk about marketing - "Our Own"
Most brands chase tactics; we chased presence and everything changed. Charles and Jasmine break down how #CubicPromote moved from scattered campaigns to an integrated, omnipresent marketing system that earns 15–24 meaningful touchpoints across ...
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9:49
How Many Times Does Someone Need to See a Brand Before They Buy?
Ever wondered why it takes so many brand moments before a shopper finally buys? In b2c retail seven touchpoints used to be enough and now 20 to 40 is the norm. With Wendy and Catherine, we compare old assumptions to current behavior, tracing ho...
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14:33
Inside the Promo World What We Love, What We Remember, and the Clients Who Make It Easy
Ever wondered what it actually takes to turn a scrappy merch idea into something people love to wear, keep, and show off? We open the studio doors and walk through the messy, creative, deeply satisfying process behind memorable promotional prod...
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7:37
We Asked Our Crew Which Corporate Gifts They’d Choose And Why
We survey our team to learn which corporate gifts they’d actually choose, what they’d regift, and which trends are surging as offices head into the holidays. The result is a practical guide to shareable treats, quality tech, and summer-ready pi...
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8:20
What’s Next in Australia’s Promotional Products Industry with APPA’s Ciara Brennan
Special Guest: Ciara Brennan (Sustainability Manager: APPA: Australian Promotional Products Association)Host: Charles Liu (Owner: Cubic Promote)Want proof that greener promo isn’t just possible but profitable? We sit down with sus...
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25:11
Business Marketing & Why We Love Free Custom Merch
What if your brand felt collectible, not forgettable? We sat down with Wendy Lee and Christina to unpack why small, personality-packed items—plush keyrings, blind boxes, stickerable mini gadgets—can beat traditional ads on both attention and lo...
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14:54
From “I’m Loving It” To “I Have A Dream”: The Power Of One-Liners
A few words can tilt a purchase, stir a memory, or ignite a movement—and we wanted to know why. We dive into the craft of one-liners: the ad jingles that refuse to leave your head, the taglines that steer split-second decisions, and the c...
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9:24
From CPA to Poet: Dr. Amy Lee's Journey Through Finance and Academia
The path to authentic leadership requires balancing ambition with legacy-building—something Dr. Amy Lee has mastered throughout her remarkable career journey. From her early days as an accountant to becoming a CFO, and now transitioning into ac...
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14:58
Design, Dreams, and Digital Products: A Creative's Journey | Promo Playbook Podcast
Ever wondered how to launch a brand with zero budget? Or why your marketing efforts aren't yielding results as quickly as expected? Creative director and graphic design expert Jacqueline pulls back the curtain on these marketing mysteries and m...
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17:32
Trust builds in conversations, not behind counters. Raymond Seeto's Journey in Community Banking
Raymond Seeto's career reads like a journey through the major technological and economic transformations of our time. From introducing direct selling in China immediately after Tiananmen Square to teaching factory workers how to use their first...
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17:14
From Uber to Etsy: What Makes Digital Experiences Stick?
We explore the critical elements of exceptional digital customer experiences with Aira, Lead Infrastructure Site Manager at Cubic Remote. Uncovering what makes brands like Uber and Etsy stand out in creating seamless, personalized user journeys...
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Season 1
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Episode 15
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12:50
Babylon Security How to build Brand & Trust in a Murky Industry
Rick from Babylon Securities shares how he's transforming the physical security industry through professionalism, transparency and a community-focused approach. We explore how a medical science graduate created a thriving security business that...
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Season 1
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Episode 14
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9:38
What Makes Charm Your Most Powerful Business Tool?
Mary Aguirre shares her insights on building meaningful client relationships through empathy, deep listening, and authentic interactions. We explore how understanding clients' deeper needs creates strong connections that transform hesitant pros...
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Season 1
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Episode 13
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5:55
When the Client Needs 10,000 Items Tomorrow, This is What Happens
Wendy Lee shares her journey from junior account manager to general manager and co-owner of Cubic Promote, revealing what it's really like to run a promotional products company in Sydney Australia.• Wendy's approach to daily operations:...
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Season 4
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Episode 12
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11:23
Trademarks: Protecting Your Brand's Unique Identity
This is a conversation about Intellectual Property. It is neither specific nor general legal advice. Werrdan Khoury, Principal Solicitor at Daniel Jude Lawyers, breaks down the fundamentals of intellectual property protection and explains why y...
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Season 1
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Episode 11
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15:42
Logo Love & Light Sticks: What Actually Impresses Young Consumers
We talk with Edward, a 14-year-old from Sydney, to get authentic insights into what makes brands appealing to young Australian consumers and how promotional products influence their perceptions of companies.• Nike, Adidas, McDonald's, I...
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Season 1
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Episode 12
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10:14
Marketing Stunts That Made Headlines
Ever wondered how some brands capture massive attention without spending a fortune? In this episode of the Promo Playbook, host Charles welcomes guest Anil, a veteran entrepreneur from the early dot-com days who brings rich experience from mult...
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Season 1
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Episode 10
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8:58
We Talk Merch & Marketing: Insights from Nathan at Realtime Results
We Talk Merch & Marketing – Featuring Nathan from Realtime ResultsIn this episode, we chat with Nathan from Realtime Results to uncover how physical/branded merchandise continues to play a powerful role in today’s marketing ...
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Season 1
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Episode 9
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13:22
From Rolls Royce to Supreme We Talk Custom Luxury Merchandise
Today we chat on the crazy world of Ultra Luxury Custom Merchandise. Explore the world of luxury custom merchandise and how it can transform your brand. In this episode, we dive deep into the art of creating high-end, bespoke promotional items ...
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Season 1
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Episode 8
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11:20
How Concert Merchandise Drives Revenue for Businesses | Cubic Promote
In this episode of the Cubic Promote podcast, we dive deep into the world of concert merchandise and uncover how it’s revolutionising the way businesses and artists connect with their audiences. Hosted by Cubic Promote’s Creative Director, Kath...
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Season 1
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Episode 7
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9:42
Why Steph Curry’s Golden State Custom Printed Jersey Costs $180 in Australia
Ever wondered why a Steph Curry Golden State Warriors jersey costs $180 in Australia? In this video, we break down the hidden costs behind fan merchandise, from manufacturing to licensing and retail markups. Get the inside scoop on what makes t...
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7:30
The Merch We’d Make If There Were No Rules
What happens when there are no rules? In this episode of the Promo Playbook, the Cubic Promote team goes wild and imagines the most unforgettable, outlandish promotional products ever — from Jets to Hoverboards. If you’ve ever wondered how ...
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Season 1
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Episode 4
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9:17
How to Sync Online Ads with Real-World Brand Touchpoints
In this episode of The Promo Playbook by Cubic Promote, we unpack how Australian brands are winning by combining digital campaigns, promotional merchandise, print, and outdoor media into one unified strategy. With digital fatigue on th...
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4:32
Eco-Friendly Products: 60% of customers Remember Sustainable Companies.
Is your small, medium or large business spending money on making itself memorable? Well considering that 60% of customers remember companies that ar sustainable, marketing and appealing to this 60% has never been easier. This week, we look into...
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Season 1
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Episode 3
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11:09
Fundraising Products That Boost Donations
In this episode of The Promo Playbook, we explore the powerful intersection of branding, fundraising, and purpose-driven marketing—all through the lens of custom promotional merchandise.Are you just giving away promo items, or cou...
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Season 1
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Episode 2
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16:02