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The Promo Playbook by Cubic Promote
The Promo Playbook by https://www.cubicpromote.com.au/ Here we discuss promotional products, AI, marketing, Custom uniforms and business-related topics. Tune in if you want to learn, grow, market, promote or manage!
Episodes
37 episodes
AI Search Is Changing How Customers Find Your Business
A wedding venue hands over a bottle of champagne before you have paid a cent. It feels generous, it feels memorable, and it also raises a sharper question: how much of our “rational” buying is shaped by small moments of persuasion? We start wit...
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Everyone Talks About AI Tools. Almost Nobody Talks About This Skill
Email feels “quick” until you realise you’ve reread the same thread three times, mentally drafted a reply twice, and still haven’t sent it. We start with a deceptively simple productivity idea that changes that pattern: touch an email once. If ...
Mining Data and Claude to do Receivables
Skipping the jingle is not a gimmick, it is a bet on your time. We start with the “cold open” philosophy and why the attention economy rewards creators and business owners who get to the point fast, especially when people are trying to learn so...
This Is Why Your Ads Feel Like They’re Following You
Silence after you send a quote can mess with your head, but it’s usually just friction, timing, or mismatched tone. We walk through a follow-up email we’d actually send when a prospective client hasn’t replied for a few weeks, including the exa...
“Annoying” Salespeople Win - Here’s Why
Follow-up gets a bad reputation, but we think the real problem is fear. If you’ve ever held back because you didn’t want to annoy a prospect, we unpack a different lens: when someone enquires, they’re asking you to help solve a problem, and con...
AI Built A Website, Hired Our Team… Cost Us Less, Did More
Hiring used to be a slow grind: post a role, drown in resumes, miss great people because you can’t move fast enough. We put that to the test by running an international search for high-skill web developers, pulling in roughly 150 applicants in ...
AI in Sales: What to Automate vs What to Keep Human
Virtual selling didn’t just “grow” after 2020, it took over. We share a stat that over 90% of B2B companies have shifted to virtual sales models thanks to better sales process efficiency and modern management software, then we zoom in on the ex...
If You Can’t Afford a CMO, Listen to This
The marketing world is quietly reorganising itself around one idea: hire the best people for the job, even if they are not full-time. We talk about fractional leadership and fractional work from the inside, including the weird reality that a fr...
Growing B2B Business by 690% (The Social Playbook)
690% growth in 30 days sounds like a typo until you see what changed: we stopped trying to look “professional” on every platform and started trying to be interesting where it counts. I’m Charles from Cubic Promote, and I’m breaking down the soc...
Building A B2B Moat With Omnipresence And Retention
Buyers don’t wake up wanting your product; they wake up with problems, deadlines, and pressure. We unpack a practical B2B growth system that makes your brand the obvious choice long before a formal search begins—and keeps you indispensable long...
What We stopped Doing Once We Got Big
Growth isn’t always about adding more. We found our stride by stopping the right things—and the results reshaped our marketing, our team, and the way we serve customers. We open up about the specific tactics we cut, why they weren’t serving us ...
Lets talk about marketing - "Our Own"
Most brands chase tactics; we chased presence and everything changed. Charles and Jasmine break down how #CubicPromote moved from scattered campaigns to an integrated, omnipresent marketing system that earns 15–24 meaningful touchpoints across ...
How Many Times Does Someone Need to See a Brand Before They Buy?
Ever wondered why it takes so many brand moments before a shopper finally buys? In b2c retail seven touchpoints used to be enough and now 20 to 40 is the norm. With Wendy and Catherine, we compare old assumptions to current behavior, tracing ho...
Inside the Promo World What We Love, What We Remember, and the Clients Who Make It Easy
Ever wondered what it actually takes to turn a scrappy merch idea into something people love to wear, keep, and show off? We open the studio doors and walk through the messy, creative, deeply satisfying process behind memorable promotional prod...
We Asked Our Crew Which Corporate Gifts They’d Choose And Why
We survey our team to learn which corporate gifts they’d actually choose, what they’d regift, and which trends are surging as offices head into the holidays. The result is a practical guide to shareable treats, quality tech, and summer-ready pi...
What’s Next in Australia’s Promotional Products Industry with APPA’s Ciara Brennan
Special Guest: Ciara Brennan (Sustainability Manager: APPA: Australian Promotional Products Association)Host: Charles Liu (Owner: Cubic Promote)Want proof that greener promo isn’t just possible but profitable? We sit down with sus...
Business Marketing & Why We Love Free Custom Merch
What if your brand felt collectible, not forgettable? We sat down with Wendy Lee and Christina to unpack why small, personality-packed items—plush keyrings, blind boxes, stickerable mini gadgets—can beat traditional ads on both attention and lo...
From “I’m Loving It” To “I Have A Dream”: The Power Of One-Liners
A few words can tilt a purchase, stir a memory, or ignite a movement—and we wanted to know why. We dive into the craft of one-liners: the ad jingles that refuse to leave your head, the taglines that steer split-second decisions, and the c...
From CPA to Poet: Dr. Amy Lee's Journey Through Finance and Academia
The path to authentic leadership requires balancing ambition with legacy-building—something Dr. Amy Lee has mastered throughout her remarkable career journey. From her early days as an accountant to becoming a CFO, and now transitioning into ac...
Design, Dreams, and Digital Products: A Creative's Journey | Promo Playbook Podcast
Ever wondered how to launch a brand with zero budget? Or why your marketing efforts aren't yielding results as quickly as expected? Creative director and graphic design expert Jacqueline pulls back the curtain on these marketing mysteries and m...
Trust builds in conversations, not behind counters. Raymond Seeto's Journey in Community Banking
Raymond Seeto's career reads like a journey through the major technological and economic transformations of our time. From introducing direct selling in China immediately after Tiananmen Square to teaching factory workers how to use their first...
From Uber to Etsy: What Makes Digital Experiences Stick?
We explore the critical elements of exceptional digital customer experiences with Aira, Lead Infrastructure Site Manager at Cubic Remote. Uncovering what makes brands like Uber and Etsy stand out in creating seamless, personalized user journeys...
Babylon Security How to build Brand & Trust in a Murky Industry
Rick from Babylon Securities shares how he's transforming the physical security industry through professionalism, transparency and a community-focused approach. We explore how a medical science graduate created a thriving security business that...
What Makes Charm Your Most Powerful Business Tool?
Mary Aguirre shares her insights on building meaningful client relationships through empathy, deep listening, and authentic interactions. We explore how understanding clients' deeper needs creates strong connections that transform hesitant pros...
When the Client Needs 10,000 Items Tomorrow, This is What Happens
Wendy Lee shares her journey from junior account manager to general manager and co-owner of Cubic Promote, revealing what it's really like to run a promotional products company in Sydney Australia.• Wendy's approach to daily operations:...