The Promo Playbook by Cubic Promote
Welcome to The Promo Playbook, your backstage pass to the world of promotional marketing. Brought to you by Cubic Promote (https://www.cubicpromote.com.au/) Australia’s award-winning supplier of branded merchandise, this podcast is your go-to guide for making marketing and promo products work harder for your business. In each episode, we unpack real campaigns, talk to industry insiders, and share practical strategies to help you boost brand visibility, engage customers, and stand out. From trade shows to onboarding kits, we cover it all — with no fluff, just real insights that convert.
The Promo Playbook by Cubic Promote
Episode 1: What Are Promotional Products & Why They Still Work?
Promotional products are more than just pens and tote bags — they’re one of the most powerful, low-cost marketing tools available to businesses today. In this debut episode of The Promo Playbook by Cubic Promote, we explore what promotional products actually are, where they came from, and why they’re still one of the most effective branding tools in Australia’s marketing landscape.
You’ll learn:
What counts as a promotional product (spoiler: it’s probably in your desk drawer).
The surprising history of branded merchandise (hint: it started with George Washington).
Why 89% of people remember the brand behind a promo item — years later.
How businesses use items like mugs, tees, and USBs to boost loyalty, visibility, and ROI.
How Cubic Promote helps brands make smart, lasting choices with branded merchandise.
We also break down different branding methods — from screen printing to laser engraving — and share how the right product can turn a one-time interaction into lasting recognition.
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Subscribe for real stories, strategy tips, and branding insights that make your merch work harder.
Find out more and visit our website: https://www.cubicpromote.com.au/
