The Promo Playbook by Cubic Promote

Claude Just Changed Website Building Forever

charles-au

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A website in two minutes sounds like hype until you realise it can be a zip file you upload and publish right away. We walk through how we’re using Claude as an AI website builder to generate real HTML and styling for a brand new finance site, then iterate fast by re-prompting: split pages, refine copy, and test responsiveness on mobile, tablet, and desktop. It’s the kind of speed that makes traditional “brief, mock-up, build” feel like a different era.

That new pace also resets your brain. When an AI tool takes more than four minutes, it suddenly feels frozen, and you start debating whether to refresh and lose your work. We talk about the practical reality of working with AI day-to-day: running multiple tasks in parallel, treating prompts like creative direction, and using the model as a soundboard for lead generation, website messaging, and marketing strategy.

From there we get honest about the trade-offs: static websites versus a CMS, and why ecommerce is still a higher-risk zone unless someone can review the code. We also dig into security, hosting, and why mainstream platforms like WordPress and Shopify feel safer to many teams because they ship ongoing patches. Then we zoom out into AI tools we rely on for content and podcasting, from NotebookLM summaries to text-based video editing and AI-powered microphones that clean up background noise.

If you found any of these workflows useful, subscribe, share this with a friend who’s building a site or a brand, and leave a review. What would you try first: an AI-built website, an agent simulation for decisions, or an AI video editor?


Follow our speakers:
Charles Liu: https://www.linkedin.com/in/charles-liu-042b9124/
Nathan Tripolone: https://www.linkedin.com/in/nathan-tripolone/

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Building A Website With Claude

SPEAKER_01

I created a website in two minutes. Two minutes. Now the content is not what I want it to be, and we're gonna make adjustments to that. But we're doing we're starting a new finance brand, so finance lending loans. Two minutes. I gave it a prompt. What tools do you use? Claude. I I I gave it a prompt. Yeah. It created something. I send it around to the team. They go, wow, this is unbelievable.

SPEAKER_00

So did you just so literally Claude.com, that little box you just typed in, build me a new website. What did it give to you? Did you give to you like a Figma design? Because there's Claude Design as well. How in depth was the process for you?

SPEAKER_01

It gives you HTML file. Oh, oh, ouch. The HTML file. Okay. And then if you want a multi-page website, that'll take a couple of minutes. It'll it'll split it out. So it gave it it gave me a one-page website where the navigation bar links, when you click on them, it scrolls down the page. If I say to it, hey, I want you to separate these pages out within a couple of minutes, it'll do it for me.

SPEAKER_00

Amazing.

SPEAKER_01

Then I package it up for me so I can upload it to my web hosting service. Yeah. And then it spits out all the individual pages. Yeah. It'll spit out the styling as well. And then it spits out a couple other things which are important for indexing. Things that are a bit bit which go over my head, but it gives you everything you need in a zip folder. Yeah. Download it. Then upload it. Proceed to upload. Upload it straight into the host. And then seconds later it's online. Go to the URLs

When AI Speed Resets Expectations

SPEAKER_01

there.

SPEAKER_00

Have you ever experienced what I experienced before? And I'm beginning to experience it more. Anytime that AI takes more than four minutes to do a job, it needs to become because I'm sitting there. I gave you the spreadsheet. I expected it to be done in two. Why is this thinking?

SPEAKER_01

Exactly. You think something's gone wrong. You think something has gone wrong, like it's frozen. It's frozen, yes, yes, yes.

SPEAKER_00

And then you're thinking, should I refresh? Should I not refresh? It's incredible. When I'm messing something, I have to start again.

SPEAKER_01

That's why that's why I've generally got, if it's something fairly intensive, I've probably got something going at the same time. Probably got two things going. So I'll type the prompt in, let it do its thing, and then jump across to reply to that person in the chat or finish off an email, send that out, whatever it is. I I can open that email and then undo it. Yeah. Because I know I've got a couple of minutes. Yeah. It's going to be processing for a couple of minutes long. But yeah, the the design. So when I prompt, I'll I'll tell Claude, design this like you've got a high-end web design team, graphic designers, web developers, and it will spit something out that's just phenomenal. I'll have to show you after this. Yeah, you can have to show it to you. And then you test it online, test it on your devices. So you're going to test it on your iPad, your mobile phone, desktop. And if there's a problem with the mobile side of it, just put the prompt back in, upload it straight up to the cloud. It's better for, this is what I'm finding at the moment, and this is

Static Sites Versus CMS Platforms

SPEAKER_01

going to change. I'm sure it'll change, but it's better for static websites. So if you're constantly replenishing stock, for instance, if you've got an e-comm site, if you're constantly creating content and blogs, blogs are a bit old school, but some people still do all that stuff because it is good for SEO and it's good for it's good for your AI as well, AI searches. But if you're doing that, then it makes sense to have a CMS platform. So in a web design platform where you can go in there and actually track and manage all of those components and all of those items. If it's a static website and you don't expect to change it frequently at all, this is the way to go.

Security Risks And Safe Hosting

SPEAKER_00

One main concern with a website like that though, and that happened about a month ago when we were cyber attacked, which was a pain because I find solace in knowing that WordPress and Magenta, or the even Shopify Shopify, obviously, Wix, or the mainstream platforms, they have security experts that's constantly reviewing their code. And if there's something wrong, then they would just patch set security patches. That would be my one concern. Is it secure? Can someone jump in and change things or even redirect my website entire?

SPEAKER_01

Well, the good thing is it's the companies that I use to host with are reputable. So I'm using GoDaddy. You put the security settings on there so they handle all the protection around the files that you're uploading. I haven't done it for anything e-comm based. I'd be very hesitant to do that right now. Exactly. You don't know what yeah, unless you're unless you've got someone that's going to analyze the code that it's fitting out, I'd be very hesitant around doing it for e-comm at this point in time. But yeah, for a static site, I've got no dramas with it at all.

SPEAKER_00

Absolutely. Give me a second.

SPEAKER_01

I'm just going to search this one website and the speed at which the speed at which and the ease at which I can build a website on Claude, like anyone can. The company should be given away for free as a loss leader. That is how easy it is. Yeah. If you're a marketing company, yeah. Yeah. If if you're if you're a marketing company and as part of your service, you're talking about digital marketing, give the website away for free. Unless it's a full-blown project and you need that CMS, you know, there's a whole bunch of updating content. If it's a static website, you can give it away.

SPEAKER_00

Yeah. So easily. Yeah. And if you connect your Claude to your cell phone, which is now a functionality as of I think a week ago, you could literally just text Claude, build me a website here so you can do it by SMS now. It's it's at that level.

SPEAKER_01

It's incredible. It's incredible. I have the apple on my phone and on the bus in the way into the city. I'm doing work, just telling it, create me a brief for this, if one of the staff, do this. Oh, so you started using that functionality already. I I use the app. Yeah. I don't SMS it, but I'm but I'm using the app. And then I'll go if it's a document that's spitting me out, or if it's a web page spitting me out, whatever it is, design-wise or creative-wise, I'll just go in the office and then review it when I get there because I want a bigger screen on the phone.

SPEAKER_00

Yeah, yeah, sounds unfortable. Yeah. Or Huawei. Yeah.

Microfish And Simulated Market Decisions

SPEAKER_00

Yeah. I think I found the. So I came across this website. It's called Microfish. And so it's AI power, surprise, surprise. Key difference is that this is an AI simulator. And so what it does is it simulates the behaviors of 100 agents. And so these agents you could assign them to be people, you could be assigned them to maybe that company. And you could give them personas. But what that means is that it helps you predict the future. So this is what we're talking about, and that's different about this one. And there's a couple other startup companies that's aiming to do the same. And it can be done. So it works something like this. So, for example, a piece of news has occurred, Donald Trump made a new announcement, such and such is going to occur. And now you can then ask this AI engine what is the likelihood effect on this stock? And then they'll push it out to these 100 stock buyers and see what their behaviors is. And so then you could side with the behavior of the majority. And all these micro decisions, that's just on a stock. It can be done on micro decisions, such as maybe you've got a new product. Maybe thinking, all right, I'm about to launch this new, in my case, promotional notebook. Should I launch it in a royal blue colour or a navy blue colour? A genuine decision conundrum for people in my issues. And using this app, I could go, okay, based on a simulation of a hundred Australians, 80 of them prefer the navy blue, only 20%, and then I can make decisions that would level up each and every time. Testing for free, essentially. Yeah, testing for free. At speed. At speed, yes. I guess that's mind blowing. I guess the only thing it can't test would be taste tests. Yeah.

SPEAKER_01

So if you're doing a restaurant, you know. I use I use this chemical in my mass-produced biscuit. Yeah. Yeah. Yeah, that's that's that's remarkable. The joys. Yeah. Was it microfish? Microfish. Microfish. I'm still still I'm still stuck in the old school, Charles. Spend $100 on an ad and figure out if it works or not.

SPEAKER_00

That should give it a try. It's uh a Chinese AI, I believe.

unknown

Okay.

SPEAKER_00

Very cool. AI tools that we use for podcasting.

AI Tools For Podcasting And Marketing

SPEAKER_00

Do you think the audience out there would like to know what AI tools we use? Absolutely. Okay, well, uh AI tools start from what's clicked on to our shirts right now. So microphone, AI powered, it reduces background noise. There's seems to be a party outside. Literally. I'll be surprised if the mic picks up on the party because the AI is filtering it out. Afterwards. But before this, I did do some research. How did you do some research for topics for this one? What tools specifically? I use Claude. Claude. Oh, you're really a Claude person.

SPEAKER_01

Very much, yeah, very much, very invested in it. I should have some kind of sponsorship deal. But I I Claude, if you're listening. Yeah, if you're if you're listening, they're definitely listening. They're listening to everything. So I basically I just asked it. I said, look, I want to talk about some AI topics around marketing. Give me some ideas. Give me a list of 10. Give me a list of 15.

SPEAKER_00

You know what I like about asking AI for list of topics is they are never biased. They wouldn't say, oh, let's talk about me for topic one to ten. You're right. I'm actually the best at everything from topic one to ten as well. So continue to talk about me. So they're very impartial, surprisingly.

SPEAKER_01

I was giving it a prompt, and then it was prompting me based on the answer. So the answer, the answers that it gave, the listener gave, prompted me to think, am I doing that at the moment? Can I talk to this? Or am I not doing this at the moment? And I'm obviously not going to talk about it. So it gave me a couple of ideas, and yeah, around sort of lead generation, anything to do with websites, how I'm using it to think alongside me as a soundboard. It's remarkable as a soundboard. The ideas that it gave me the other day, so client comes and says, Hey, I've got this fantastic YouTube asset, and I want to leverage this asset to get sponsorship deals. So I then do research. I use it as a research tool to come up with different ideas for it, different companies that we can speak to. It's it's just it's mind-blowing.

SPEAKER_00

Yeah. Yeah. Well, I use AI, but I use Nobook L LLM. Notebook L helps you summarize it. So I could chuck in five videos that I haven't watched, don't have time to watch, don't intend to watch. I'll summarize it, and then I could feed in websites and URL links and also personal observations, and then I put, all right, I'd say, all right, given this data, also give me up-to-date things on what's happening in the world of AI around me. And also Google knows a bit about our business already. So it knows that we sell merch, we sell brand uniforms. All right, now spit me out something that I can utilize and yeah. A very quick word. My name is Charles. I run an agency called Cubic Promote. We are the leading supplier of promotional products and uniforms in Australia and also in New Zealand. We supply it to 3,000 organizations on any given year. If you're looking for a reliable partner to supply you with merchandise for your office or uniforms for your organization, trust us, Cubic Promote. And now back to the show. If you haven't tried Notebook LRM, for some reason they don't promote it nearly as much as they do, but it's incredibly powerful. So I highly recommend using NoBook LL. It's a strange Google product, they just don't advertise it. The other AI tools that we use, we use Ved. So Ved, we use it's literally editing a Word document, except that the Word document edits out both text and video, so it's very easy to cut scenes out because otherwise you need to watch the scene and edit the scene, but now you could just follow the words and cut the words and the scene would follow. It's a lot easier. And then finally we use BudSprout. Not AI, but it does provide this so-called RSS feed that pushes out into all the podcast platforms.

SPEAKER_01

So those are the tools that we use. I think the V1 is the one that I'm most interested in getting a hold of.

SPEAKER_00

Yeah. Well, you say you were going to get your team to create marketing videos. If your marketing video has a lot of audio, then that's a perfect point. But if it doesn't have a lot of audio, if it is more visual with the odd bit of audio, you'd probably find it a bit clumsy because you can't edit out sentences.

SPEAKER_01

Well, they're going to do a mix of both. So yeah, it'd be interesting. I'll send that to rhythm and see what they can come up with. But that's yeah, that'd that'd be very helpful. I think that's the next that's the next big tool that I'm looking for is an AI video editor that will go in there and do it all for me. And it might be sounds of a ding in the background, it might be the captions, it might be cutting out the ums and ah's as feedbus. I want some to go in there and do it all for me. Yes, yes. Because then we can we can produce a month's worth of content a day. Not even a day. Oh, way a day. No, not even a day. No, way less than that. Prob probably an hour. Yeah, even for half a day, yeah. Yeah, one thing at a time.